ATTENTION RECRUITMENT AD WRITER: If your top concern is not pulling in MORE resumes, but actually attracting BETTER applicants you need to pay close attention right now to discover ...
That Attract More Winners And Less Losers In 15 Minutes Or Less ...
From The Desk Of
Dear Fellow Recruitment Ad Writer,
If you've had to hire ANY employees in the last two years, then you've realized that there's no shortage of job seekers right now.
You've probably also noticed that 99% of the people who apply to your open positions aren't qualified.
And this happens every time unemployment rises ... here's why.
Since international unemployment rates are still very low historically, the majority of the best available talent is still working.
The people who are first to get laid-off during an economic downturn are the weakest of the bunch... which means that even though there are MORE job seekers ... there are WAY MORE unqualified job seekers.
So the name of the game still hasn't changed ... you still need to attract the most talented job seekers with your recruitment ads.
How I Stumbled Upon The Secret For
Since 2003, I've helped hundreds of companies hire and retain top talent. One of the themes that emerged from this work has been attracting the right people to the company before the interview process ever begins.
This was never a core focus ... but a nagging theme that kept coming up again and again until finally - a couple years back - I decided to start speaking to clients about this topic. Not because I had any answers but because I wanted to understand the problem.
It didn't take long before I realized that attracting talented applicants was a challenge for about half of all managers... and only a small handful could accurately communicate the strategies that they used to do it successfully.
After interviewing the managers I could find who were doing it right, I discovered that there are only three ways to consistently attract talented applicants.
You Can Steal Them Directly From Your Competition ... by hiring a headhunter or calling your competitors directly and luring their employees away. But these methods are expensive and time-consuming.
You Can Find Talent Through Referrals ... by creating an employee referral program, calling friends and colleagues, or through networking sites like "Linked In". But these programs produce inconsistent results ... and if you don't have a large network (or if you're a small business) then this option is almost always out of reach.
You Can Advertise ... online, in print, etc.
It was simple to decide which of these were the best option for attracting talent, since the first two options can take months of training to learn, but with advertising ... you can quite literally...
Attract Twice As Much Talent ...
And since one-quarter (26 percent) of employees are looking for a new position, and 44 percent report they are likely to leave their employer for another within the next three years, according to the EDGE Report, a survey developed by Robert Half International Inc., and CareerBuilder.com ... you quite literally have access to the lion’s share of talent in your field.
Let's get back to the story ...
After discovering that persuasive recruitment ads were the best option for easily attracting top talent, I started devouring every piece of advice I could find about advertising, persuasive writing, and the psychology of influence.
And since I was in the middle of running my own company while also helping others attract and retain top talent ... I was in the perfect position to start putting some of this stuff to the test.
Then in March 2007, I started teaching these principles in live seminars and have since taught hundreds of people how to write magnetic job ads.
There was only one problem ...
IT TOOK ABOUT 2 HOURS TO WRITE THESE ADS!
So finally, I decided to break down and do all the hard work of creating a step by step system that cut the ad writing process down to about 15 minutes so I could finally share this advice with everyone.
Here's how it works:
The coolest part about using this system is you never have to pause and think ... you just pull out one of the templates and start filling it out.
It took me YEARS to learn how to write persuasively and then use those skills in recruitment advertising ... but you can eliminate this learning curve by using this simple system.
This is the exact step-by-step ad writing process that you'll discover in the Magnetic Job Ads Manual.
But that's not all ...
Here's What Else You'll Get!
#1 - Magnetic Job Ads Audiobook
One of the easiest ways to learn any new skill is with spaced repetition. Sounds like a fancy word but all it really means is listening to something multiple times ... allowing it to seep into your subconscious mind.
Since this has always been one of my personal favorite ways of learning and applying new information effortlessly ... I'm throwing in a copy of the entire program on audiobook so you can learn to write magnetic job ads while you're driving to work, eating lunch, or anywhere you can take your iPod or MP3 player.
#2 - Quick Start Videos For Print and Internet Advertising
You'll receive a 14 minute quick start video for writing print ads and a 20 minute quick start video for writing internet job ads.
These videos show you the nuts and bolts of the Magnetic Job Ads system so you can crank out your first ad in record time.
#3 - 10 Video Critiques Of Real Recruiting Ads
Each of these critiques lasts from 5 to 20 minutes and I show and dissect good and bad advertising examples for 10 different types of jobs. Administrative Assistants, Customer Service Representatives, Managers, Sales Reps, Sales Managers, Nurses, and more...
you've watched even a few of these videos, you'll understand exactly how
I write and evaluate job ads by looking over my shoulder and
seeing it happen live.
#4 - The Performance Profile Worksheet
One of the secrets of this system is learning to turn a standard job description into an actionable list of performance expectations. And with this worksheet you'll learn exactly how to write this kind of performance profile to attract more talented applicants and "set the stage" for their on-the-job performance.
This one tool alone is worth more than the price of the entire program ... and once you learn to write performance profiles, you'll never use a traditional job description again.
#5 - Job Ad Templates for Print, Online Job Boards, and Radio Ads
No matter where you find your job applicants, you'll receive a tested template for each medium. This is a core feature of the Magnetic Job Ads system. With these templates, you can quite literally "cut and paste" from the included swipe file into these templates ... make a few tweaks to customize the ad to your unique job offer ... and create persuasive job ads without delay.
#6 - Where To Post Ads For Maximum Response: Video Training Program
This is one of the most common questions I receive from my clients. And after consulting with dozens of companies about WHERE to post job ads ... I've condensed everything into a video that reveals my exact process for discovering the best place to post these ads.
The best part about this video is that you'll discover how to get a MASSIVE increase in qualified applicants without spending a penny more than you're already spending ... by simply placing your ads in the best possible places.
You'll learn whether you should place an ad in a newspaper or online - and if so - which newspaper or website to choose. You'll learn why online ads don't always pull in more responses than newspaper or radio ads ... and if you do need to place an online ad - exactly where to place it to get the best possible applicants for the least cost.
#7 - HTML Quick Reference Sheet
When you place a recruitment ad on the internet, it's essential that you use the proper visual enhancements to highlight the most important parts of your ad because there are two different kinds of readers. One kind of reader simply "skims" the ad before deciding to go back and read the entire thing. The other kind reads from beginning to end ... literally reading every single word.
This is called the DOUBLE PATH OF READERSHIP and it's a critical technique for writing powerful recruitment ads.
Without this technique, your message won't connect with 1/2 of your audience.
In the Magnetic Job Ads program, you'll learn exactly how to use the Double Path of Readership and exactly how to use visual upgrades with HTML (a simple computer programming language for doing this) to achieve this in you advertising.
Don't be alarmed ... you're not going to learn an entire programming language ... but there are about a dozen important HTML tags that will improve your results dramatically and I've included them all on a single sheet of paper for easy reference.
#8 - Swipe File
The "swipe file" is a list of headline formulas, benefit statements, transitional phrases, closing statements, and everything else you need to create a job ad by simply cutting phrases from this long list and pasting them into on of the job ad templates.
Using a swipe file like this guarantees that you won't get "writers block" and get stuck on any part of the ad creation process.
This is one of the closely held secrets of professional ad writers. With a good swipe file you can quite literally create a job ad for any position imaginable without ever getting stuck ... wondering what to include.
This is a HUGE package that includes everything you'll need to consistently create powerfully persuasive recruitment ads in less than 1/8th of the time that it normally takes to write these kinds of ads...
... so whether you're an ad writing veteran or a complete rookie ... you'll have everything you need to create a Magnetic Job Ad for ANY position and experience the whirlwind of excitement that comes with a HUGE number of applications and the amazing quality of the people who apply.
Here's What Others Are Saying
How The Order Process Works …
When you click on the order button below, you'll go to my secure order page for your credit card information. When you use my secure order form, you'll be able to download the entire system immediately. The written materials are all in Adobe Acrobat PDF files, the audios are in MP3 format, the videos are all in AVI format (which means that they'll play both Windows and Mac computers), and the worksheets are in Microsoft Word.
Your transaction is secure—using our secure server, your order information is transmitted using the latest SSL encryption technology to ensure complete and total privacy and security. The transaction will be billed to you as 'Mike Nacke Communications' with our U.S. phone number included.
The whole process takes just a few minutes and you'll have the whole system in about 5 minutes.
When you get everything, watch the Quick Start Video to learn how the system is put together. If you need to get a recruitment ad written today, you'll be able to get one completed after watching this short explanation of everything.
Next, read the Magnetic Job Ads book or listen to the audiobook to learn the advanced parts of the program and create the very best ads possible. After this ... you'll see exactly how all the bonuses fit together with the main program, so go through the other bonuses and put everything together into your job ads..
Once you've gone through
everything (and have written your first ad), shoot me an email and let
me know about your experience with the program.
Why Are You Charging
Actually, I'm not.
The reason I'm going to keep the price low is simply because it's a good business move.
Here's my thinking. if you buy something from me today and are completely blown away by it, how much more likely will you buy another one of my products?
Answer: Very likely!
With that in mind, I've decided I'm going to keep the price at a low $37.
Why do I consider this price "low"?
Think about it: how much is a top performer worth to your organization? Even entry level people who become solid performers and who stick around for the long term are worth 100 times the cost of this program ... simply because when you hire someone who becomes a long term employee, you don't have to hire or train another person for that job as long as they stick around.
What if you attract a top notch sales person or customer service rep ... or anyone else who has direct interaction with customers?
I'm no Einstein, but even a slightly above average performer on the front lines that has a positive impact on a small group of customers is worth their weight in gold.
Finally, what if you could write these recruitment ads 4 times faster? How much is that worth?
If you're like me ... you wear a lot of hats. And in my business, every minute I have to spend writing ads is time I CAN'T spend creating new products, consulting with customers, improving marketing ... or any of the dozens of other activities I have to do every day.
Have you ever procrastinated with writing a recruitment ad? Then the time this activity is stealing from you every day is multiplied.
The fact is that this product makes the ad writing process so easy, that you'll not only be able to write more persuasive ads in a quarter of the time it normally takes - but you'll never struggle with procrastination again since the process is so easy.
Combine each of these reasons together ... and well ... you can decide for yourself if it's worth a measly 37 bucks.
Here Is Everything You Get!
Is "Magnetic Job Ads" Right For You?
There's a few things you should know about this product before you purchase it.
Without question ... Magnetic Job Ads makes writing powerful recruitment ads a breeze for any type of position.
But it's not a magical solution... the ad doesn't write itself (although it's about as close to that as possible).
You'll still have to do the necessary research to fully understand the job itself... although I give you two ways to do this almost effortlessly and I tell you exactly how to make any fuzzy areas crystal clear.
And there's a good chance that you'll have to tweak the statements in the swipe file to fit your exact job ... and even though this only takes a minute or so ... it DOES require that you understand your job offer.
Fortunately - in Step 2 of the program - I show you exactly how to write powerful benefit statements to make the job sound irresistible by answering 4 simple questions, so customizing anything in the swipe file to match your exact job is a "paint by numbers" process.
Bottom Line: If you're willing to follow a step by step formula for assembling a complete and persuasive job ad ... and my "easy to follow" advice about how to customize the ad to make sure it truly reflects the value that your company has to offer, then Magnetic Job Ads is right for you.
P.S. - There are three good reasons to grab a copy of this program. First, you'll avoid any headaches, hassles, and procrastination that usually comes with writing good job ads. Second, you'll save a ton of time by following one of my recruitment ad templates and simply "cutting and pasting" phrases from the included swipe file. And finally, if you only get ONE GREAT APPLICANT by writing persuasive job ads, you'll pay for the price of this course 100 times over ... add these three things together and the benefits of buying this program are overwhelming. Ready to begin? Order Now by clicking here.
P.P.S. - One more very important thing. In case you're STILL on the fence about this, I'm going to throw in a 90-day "DOUBLE YOUR MONEY BACK" guarantee. If you don't cut your recruitment ad writing time at least in half in less than one week, and experience twice as many qualified applicants from your recruitment ads, then not only will I refund every single cent of your purchase... I'll give you DOUBLE your money back. So what are you waiting for…order today!